Although new to the Monroe Street Farmers Market this season, Working Draft Beer Company has quickly become a customer favorite. Wisconsinites do love their beer after all. That is something Ryan Browne, Co-Owner of Working Draft, values about his business. He wants to connect people to good beer, and he appreciates when people are just as passionate about high-quality beer as he is.
The taproom at the Working Draft location in Madison was designed specifically so that employees could be there to witness people enjoying the beer. In fact, the majority of the beer at Working Draft goes in a pint glass and over the bar to someone. It is the heart of the company, where the brewhouse, the food, and the people all come together to make Working Draft unique. Browne compares the taproom to home brewing, which is how he originally got started in this industry.
“The most joy I got from it [home brewing] was sharing a batch of beer with people. It’s that impetus for gathering people, and that’s what we wanted Working Draft to be,” Browne stated.
Because Working Draft is a small brewery that values a local, neighborhood centric feel, the Monroe Street Farmers Market was the perfect place for Working Draft to go to expand their reach in the Madison area. Getting to champion the products that Working Draft makes at settings such as the market is one of Browne’s favorite parts about his job.
“When people are at the market, they are taking their time to learn about the beer. They look at the cans, ask about the style of the beers and what they taste like, and I could do that all day. I love that type of engagement,” Browne said.
Although there are some beers Working Draft likes to keep on stand by, such as their number one selling beer Pulp Culture which is a hazy IPA, Browne related the brewing company to that of a farm. He emphasized how the seasonality of produce on a farm is similar to the change and turn over in their beer line-up.
“We’re a small brewery. We can and try to provide as much variety as possible, and the great thing about that is we are able to bring in a lot of different styles of beer, but they don’t necessarily stick around all season,” Browne explained.
The Working Draft taproom has been open since March 2018 and has been a huge hit in the Madison community. To learn more about Working Draft’s products, taproom, or practices, visit their website at https://www.workingdraftbeer.com/home-1 and don’t forget to stop by their stand at the market for local, deliciously crafted beer any Sunday from 9 a.m.-1 p.m. in the Edgewood High School parking lot!