With one-of-a-kind flavors, naturally packed with vitamins and minerals, Lucca and Livvy promises nitrogen-infused beverages perfect for any occasion. We sat down with co-owner and licensee Courtney McCarty to learn more about how Lucca and Livvy is making a splash in the Madison beverage market.
Originally founded in Dallas, Texas in 2016, this small business has found its way across Madison, with a vast collection of premium, nitro-infused beverages, including teas, juices and cold brew coffees, all delivered in their signature Lucca and Livvy bicycle.
With unique flavor combinations such as calamansi, passion fruit and lemon and ginger, all infused with nitrogen “straight from the tap,” these cold pressed drinks have been popping up across Madison, including farmers markets, night markets and special events.
“We get a lot of guests who haven’t tried these flavors since they were a child. And since it’s nitrogen-infused, you don’t normally get that in a nonalcoholic option. But the delivery method is in a bicycle. I think that’s super cool. It turns into more of an experience,” Courtney said.
This is only the beginning for the brand, who is looking to embed itself further into the Madison community and across the Midwest, with hopes of expanding into Milwaukee soon. They also are expanding growth options by licensing bikes as new business opportunities for similarly-minded entrepreneurs.
“We’ve established a really nice base, but we want to try new flavors, local to the Midwest, if there is enough interest,” Courtney said, “We want to take this to the next level.”
For Courtney, her proudest accomplishment so far with Lucca and Livvy has been receiving such a positive reception from their product and distribution model, right from the start.
“Just having started out the way we did. We had a large interest even before we launched in Madison, and we worked really hard getting our name out to different organizations. They have talked to us constantly about getting our names out, so we were getting business before we were a business,” she said.
Another accomplishment has been the innovation they’ve brought to the Madison beverage market, from their distribution model to their style of crafting healthy drinks without compromising taste.
“We found in the beverage market, there has been a lot of marketing around premium cocktails, not really premium beverages that aren’t loaded with sugars or a bunch of junk,” Courtney said. “We want to deliver a healthy option.”
You can find Lucca and LIvvy yourself at special events across Madison, including the Monroe Street Farmers Market, as well as contacting them to appear at your next private event via their website: https://www.llbeverages.com/. You can also find them on Instagram @luccaandlivvy.
Be sure to check out Lucca and Livvy at the Monroe Street Farmers Markets Sundays 9:00 a.m. to 1:00 p.m. in the Edgewood High School parking lot.